AT&T

AT&T is so much more than a mobile service provider. In fact, they are on the cutting edge of technologies like 5G and IoT, with promising advancements for healthcare, manufacturing, transportation, finance and more, all the while providing cybersecurity solutions for businesses in every industry. Furthermore, their commitment to supporting small businesses is inspiring.

what we did

the challenge

AT&T needed help aligning its teams, tools, and content across multiple business units—especially around social media and digital engagement. Many efforts were happening independently, without shared strategy, brand consistency, or measurable impact.

the solution

Over nearly a decade of collaboration, we helped build AT&T’s internal and external digital presence—training thousands of employees, leading social activations at major events, and delivering high-performing content across platforms. At the AT&T Business Summit alone, our strategy generated over 2.5 billion impressions in its second year, with a 48% increase in positive sentiment. Together, we’ve created lasting systems, content, and training that continue to evolve with their brand.