BEN E KEITH
As one of Texas’ largest beverage distributors, they had relationships with incredible craft breweries. Seeking to forge a separate identity that appealed to the craft audience, we built something new: a bold, playful, stand-alone brand designed to connect with beer lovers and spotlight the breweries they represented.
what we did
- Brand Identity & Guide
- Logo Design
- Website Development
- Social Voice & Style
- Weekly Social Content
- Monthly Blog
- Animated Video Posts
- Contests & Partner Features
- Brewery Community Engagement
- Paid Growth Campaigns
- META Ad Targeting
the challenge
Ben E. Keith had strong ties with breweries, but no digital identity that reflected the creativity and community of the craft beer scene. They needed a fun, flexible brand that could hold space for all the personalities and flavors of craft culture while building a community that could grow year over year.
the solution
Hoppiness Delivered became more than a platform—it became a personality. For seven years, we built content that entertained, educated and elevated BEK’s craft lineup. Whether it was animated reels, pun-filled campaigns, or fan-favorite giveaways, the brand grew into a community that helped breweries feel seen—and customers feel like insiders.
