DALTILE

As one of the leading tile manufacturers in the U.S., Dal-Tile manages a family of brands—each with its own audience and voice. From high-end luxury tile to DIY, easy-install tile, plus roofing tile and countertop slabs, they are nimble trend-setters and innovators within the industry.

what we did

  • Content Strategy for Daltile, Marazzi, American
  • Olean & Ragno
  • Influencer & Celebrity Collaborations
  • Online Contests & Surveys
  • New Product Launch Campaigns
  • Digital Campaign Activations
  • Retail Infographics & Branded Materials
  • Employee Social Media Training
  • Local Team Strategy Support
  • Event Coverage: Photography & Video

the challenge

Dal-Tile had a wide portfolio of brands and products but lacked a cohesive approach to social media and digital marketing. With multiple teams, influencers, and initiatives, they needed structure, strategy and creative support to bring it all together.

the solution

We helped establish a strong digital marketing foundation—creating a consistent cadence, unified voice and clear direction for how each brand should show up online. From high-level campaigns to everyday content, our work provided the structure needed to showcase their full product line and engage audiences across channels.