mckinley
A sustainable packaging company focused on 100% recycled paper solutions. With a national footprint and a commitment to innovation, McKinley Packaging brings eco-conscious manufacturing to the forefront of the industry.
what we did
- Brand Naming
- Logo Design
- Brand Guide
- Strategic Consulting
- Social Management
- Website Development
the challenge
Build a brand from the ground up that reflects McKinley’s mission, scale, and sustainability focus—while standing out in an established and traditionally conservative industry.
the solution
McKinley launched with a bold, modern brand identity and a growing digital presence. Their LinkedIn following has grown from zero to over 10,000 engaged professionals, and their content strategy now supports plant openings, hiring, sustainability storytelling, and national expansion.
